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		<title>88 &#124; ipo da t4f</title>
		<link>http://namingright.wordpress.com/2011/04/15/88-ipo-da-t4f/</link>
		<comments>http://namingright.wordpress.com/2011/04/15/88-ipo-da-t4f/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 18:33:06 +0000</pubDate>
		<dc:creator>adamsdossantos</dc:creator>
				<category><![CDATA[empresas de entretenimento]]></category>
		<category><![CDATA[abertura da capita]]></category>
		<category><![CDATA[bmf bovespa]]></category>
		<category><![CDATA[bovespa]]></category>
		<category><![CDATA[concorrentes]]></category>
		<category><![CDATA[geo eventos]]></category>
		<category><![CDATA[grupo abc]]></category>
		<category><![CDATA[investimento]]></category>
		<category><![CDATA[ipo]]></category>
		<category><![CDATA[t4f]]></category>
		<category><![CDATA[time for fun]]></category>

		<guid isPermaLink="false">http://namingright.wordpress.com/?p=1227</guid>
		<description><![CDATA[Finalmente o aguardado IPO da T4F foi realizado, e com grande sucesso. A empresa conseguiu colocar no mercado todos os papéis reservados para a oferta, incluindo o lote suplementar ao preço de R$ 16,00 por ação, o que gerou um volume de quase 540 milhões de reais, que a empresa investirá na aquisição de empresas [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=namingright.wordpress.com&amp;blog=1305390&amp;post=1227&amp;subd=namingright&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>87 &#124; xyz live</title>
		<link>http://namingright.wordpress.com/2011/04/08/87-xyz-live/</link>
		<comments>http://namingright.wordpress.com/2011/04/08/87-xyz-live/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 15:58:19 +0000</pubDate>
		<dc:creator>adamsdossantos</dc:creator>
				<category><![CDATA[empresas de entretenimento]]></category>
		<category><![CDATA[duetto]]></category>
		<category><![CDATA[maior]]></category>
		<category><![CDATA[mondo]]></category>
		<category><![CDATA[reunion]]></category>
		<category><![CDATA[xyz live]]></category>

		<guid isPermaLink="false">http://namingright.wordpress.com/?p=1212</guid>
		<description><![CDATA[O Grupo ABC anunciou ontem a criação de XYZ Live, que será presidida por André Mantovani, ex-presidente da MTV, empresa que unificará as operações da Maior Entretenimento, da Mondo, da Reunion, da Duetto e da Luminosidade. Cada uma das áreas de operação da nova empresa terá responsáveis definidos de acordo com seus expertises: shows terá [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=namingright.wordpress.com&amp;blog=1305390&amp;post=1212&amp;subd=namingright&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>86 &#124; nfl volta a los angeles</title>
		<link>http://namingright.wordpress.com/2011/03/01/86-nfl-volta-a-los-angeles/</link>
		<comments>http://namingright.wordpress.com/2011/03/01/86-nfl-volta-a-los-angeles/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 13:34:29 +0000</pubDate>
		<dc:creator>adamsdossantos</dc:creator>
				<category><![CDATA[naming rights]]></category>
		<category><![CDATA[venues]]></category>
		<category><![CDATA[aeg]]></category>
		<category><![CDATA[estádio]]></category>
		<category><![CDATA[farmers field]]></category>
		<category><![CDATA[l.a. live complex]]></category>
		<category><![CDATA[nfl]]></category>
		<category><![CDATA[nokia theater]]></category>
		<category><![CDATA[staple center]]></category>
		<category><![CDATA[venue]]></category>

		<guid isPermaLink="false">http://namingright.wordpress.com/?p=1191</guid>
		<description><![CDATA[O L.A. Live Complex, de propriedade da AEG, que conta com diversas opções de entretenimento, entre elas o Staple Center e o Nokia Theater, ganhará mais um venue, desta vez um estádio que levará a NFL de volta a Los Angeles, que não conta com um time desde 1994, quando o Raiders voltaram para Oakland. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=namingright.wordpress.com&amp;blog=1305390&amp;post=1191&amp;subd=namingright&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>85 &#124; centro de convenções</title>
		<link>http://namingright.wordpress.com/2010/11/12/85-centro-de-convencoes/</link>
		<comments>http://namingright.wordpress.com/2010/11/12/85-centro-de-convencoes/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 12:32:03 +0000</pubDate>
		<dc:creator>adamsdossantos</dc:creator>
				<category><![CDATA[operação]]></category>
		<category><![CDATA[centro de convenções]]></category>
		<category><![CDATA[centro empresarial]]></category>
		<category><![CDATA[hotel]]></category>
		<category><![CDATA[modelo de negócio]]></category>

		<guid isPermaLink="false">http://namingright.wordpress.com/?p=1177</guid>
		<description><![CDATA[Dentre os diversos tipos de venues existentes, os centros de convenções são o que possuem o modelo de negócios mais simples e que exigem menos investimento se comparado a casas de shows, estádios e arenas multiuso emsua operação. Este business não demanda recursos vultosos do gestor, uma vez que o espaço dedicado a convenções em [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=namingright.wordpress.com&amp;blog=1305390&amp;post=1177&amp;subd=namingright&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>84 &#124; t4f colocada à venda</title>
		<link>http://namingright.wordpress.com/2010/10/22/84-t4f-colocada-a-venda/</link>
		<comments>http://namingright.wordpress.com/2010/10/22/84-t4f-colocada-a-venda/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 11:58:19 +0000</pubDate>
		<dc:creator>adamsdossantos</dc:creator>
				<category><![CDATA[empresas de entretenimento]]></category>
		<category><![CDATA[credit suisse]]></category>
		<category><![CDATA[gávea]]></category>
		<category><![CDATA[ipo]]></category>
		<category><![CDATA[private equity]]></category>
		<category><![CDATA[t4f]]></category>
		<category><![CDATA[time for fun]]></category>
		<category><![CDATA[venda]]></category>
		<category><![CDATA[warburg pincus]]></category>

		<guid isPermaLink="false">http://namingright.wordpress.com/?p=1167</guid>
		<description><![CDATA[Agora é oficial, a Time for Fun (T4F) foi colocada à venda. Depois da frustrada tentativa de IPO em 2007 a maior empresa de entretenimento da América do Sul está trabalhando com o Credit Suisse para encontrar um comprador, que segundo informações da Exame, seria o fundo de investimento Warburg Pincus que pagaria 800 milhões [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=namingright.wordpress.com&amp;blog=1305390&amp;post=1167&amp;subd=namingright&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>83 &#124; antarctica sub zero rocks</title>
		<link>http://namingright.wordpress.com/2010/10/14/83-antarctica-sub-zero-rocks/</link>
		<comments>http://namingright.wordpress.com/2010/10/14/83-antarctica-sub-zero-rocks/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 13:15:42 +0000</pubDate>
		<dc:creator>adamsdossantos</dc:creator>
				<category><![CDATA[patrocínio]]></category>
		<category><![CDATA[plataforma]]></category>
		<category><![CDATA[antarctica]]></category>
		<category><![CDATA[antarctica sub zero]]></category>
		<category><![CDATA[antarctica sub zero rocks]]></category>
		<category><![CDATA[bon jovi]]></category>
		<category><![CDATA[green day]]></category>
		<category><![CDATA[rock]]></category>
		<category><![CDATA[rush]]></category>

		<guid isPermaLink="false">http://namingright.wordpress.com/?p=1149</guid>
		<description><![CDATA[Há muito tempo não se via uma apropriação de uma plataforma por uma marca, fato que está acontecendo agora com a Antarctica Sub Zero, que está patrocinando alguns shows de rock, em uma iniciativa que se iniciou no primeiro semestre com a apresentação do Aerosmith em São Paulo. Na ocasião a marca afirmou que a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=namingright.wordpress.com&amp;blog=1305390&amp;post=1149&amp;subd=namingright&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>82 &#124; geo eventos</title>
		<link>http://namingright.wordpress.com/2010/09/27/82-geo-eventos/</link>
		<comments>http://namingright.wordpress.com/2010/09/27/82-geo-eventos/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 16:56:55 +0000</pubDate>
		<dc:creator>adamsdossantos</dc:creator>
				<category><![CDATA[empresas de entretenimento]]></category>
		<category><![CDATA[f1 rocks]]></category>
		<category><![CDATA[formula 1]]></category>
		<category><![CDATA[geo eventos]]></category>
		<category><![CDATA[globo]]></category>
		<category><![CDATA[grupo rbs]]></category>
		<category><![CDATA[hsm]]></category>

		<guid isPermaLink="false">http://namingright.wordpress.com/?p=1136</guid>
		<description><![CDATA[Alguns meses depois de ser criada, a Geo Eventos, empresa de entretenimento da Globo e do Grupo RBS, começa a mostrar sua cara, dando uma amostra do seu modelo de atuação, a começar pela aquisição da empresa de eventos de educação executiva HSM, um dos blue chips do mercado, cortejada por grande parte das empresas [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=namingright.wordpress.com&amp;blog=1305390&amp;post=1136&amp;subd=namingright&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>81 &#124; naming rights mais caro do mundo: fracasso</title>
		<link>http://namingright.wordpress.com/2010/09/17/81-naming-rights-mais-caro-do-mundo-fracasso/</link>
		<comments>http://namingright.wordpress.com/2010/09/17/81-naming-rights-mais-caro-do-mundo-fracasso/#comments</comments>
		<pubDate>Fri, 17 Sep 2010 13:38:06 +0000</pubDate>
		<dc:creator>adamsdossantos</dc:creator>
				<category><![CDATA[naming rights]]></category>
		<category><![CDATA[futebol americano]]></category>
		<category><![CDATA[Giants]]></category>
		<category><![CDATA[Jets]]></category>
		<category><![CDATA[meadowlands]]></category>
		<category><![CDATA[nyg2010]]></category>
		<category><![CDATA[venue]]></category>
		<category><![CDATA[Wasserman Media Group]]></category>

		<guid isPermaLink="false">http://namingright.wordpress.com/?p=1114</guid>
		<description><![CDATA[No último mês foi inaugurada uma das mais modernas venues do planeta, em New Jersey, com a ajuda do futebol brasileiro, que teve a seleção nacional enfrentando a dos Estados Unidos no jogo que marcou a estréia de Mano Menezes à frente do time nacional, no espaço que será a casa dos Giants e dos [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=namingright.wordpress.com&amp;blog=1305390&amp;post=1114&amp;subd=namingright&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://namingright.wordpress.com/2010/09/17/81-naming-rights-mais-caro-do-mundo-fracasso/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">adamsdossantos</media:title>
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		<title>80 &#124; naming rights na copa</title>
		<link>http://namingright.wordpress.com/2010/09/09/80-naming-rights-na-copa/</link>
		<comments>http://namingright.wordpress.com/2010/09/09/80-naming-rights-na-copa/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 13:09:01 +0000</pubDate>
		<dc:creator>adamsdossantos</dc:creator>
				<category><![CDATA[naming rights]]></category>
		<category><![CDATA[coca cola park stadium]]></category>
		<category><![CDATA[copa]]></category>
		<category><![CDATA[copa do mundo]]></category>
		<category><![CDATA[corinthians]]></category>
		<category><![CDATA[ellis park]]></category>
		<category><![CDATA[estádios]]></category>
		<category><![CDATA[first nationa bank stadium]]></category>
		<category><![CDATA[soccer city]]></category>

		<guid isPermaLink="false">http://namingright.wordpress.com/?p=1100</guid>
		<description><![CDATA[Muito tem se falado sobre a possibilidade de amortização de parte dos gigantescos custos das construções dos estádios que receberão os jogos da Copa do Mundo através da comercialização de naming rights, que, segundo os defensores da idéias, gerará grande awareness para as marcas que se decidirem por este tipo de patrocínio. Nada mais longe [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=namingright.wordpress.com&amp;blog=1305390&amp;post=1100&amp;subd=namingright&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>79 &#124; lagardère e traffic</title>
		<link>http://namingright.wordpress.com/2010/08/25/79-lagardere-e-traffic/</link>
		<comments>http://namingright.wordpress.com/2010/08/25/79-lagardere-e-traffic/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 12:55:59 +0000</pubDate>
		<dc:creator>adamsdossantos</dc:creator>
				<category><![CDATA[empresas de entretenimento]]></category>
		<category><![CDATA[j. havilla]]></category>
		<category><![CDATA[julio mariz]]></category>
		<category><![CDATA[lagardere]]></category>
		<category><![CDATA[lagardere active]]></category>
		<category><![CDATA[lagardere publishing]]></category>
		<category><![CDATA[lagardere unlimited]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[traffic sports]]></category>

		<guid isPermaLink="false">http://namingright.wordpress.com/?p=1063</guid>
		<description><![CDATA[A Folha de São Paulo publicou em seu caderno de esporte que o grupo francês Lagardère estaria adquirindo uma parte da operação da Traffic, a divisão de comercialização de direitos de TV e negociação de atletas, por cerca de R$ 1 bilhão, fato negado pelo presidente da empresa, Julio Mariz, que afirma só haver entendimentos [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=namingright.wordpress.com&amp;blog=1305390&amp;post=1063&amp;subd=namingright&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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